Introducing Fortnite

In the last couple of days we have been teasing a new announcement in Apeks’s social media. Yesterday we told our followers that our new investment is going into Fortnite. This is an exciting day for us – moving in to a new title. Today we can finally announce our 2 new signings. We have signed Miran «IDrop» Tavakolzadeh as a player and Erik «Bloodx» Guttormsen as the head coach.

Tavakolzadeh is excited for the future after signing with Apeks.

– I am excited to work with Apeks! I think it look’s like a good club with a lot of potential and a bright future. They also have a Norwegian headquarter which makes it easier to work with them. My goal for this year is to work hard and prove that I am one of the best. I think these goals will be easier to achieve with a good foundation that Apeks can provide.

Guttormsen, a well known Norwegian player, is moving in to a coach role in Apeks.

– I’ve always wanted to pursue a career within esports and gaming. There’s been a special drive from within when I play games, always craving to be the best and improve as much as I can. Over the time course of 15 years in the scene I’ve experienced alot and I really want to help new talent build off of my experience, and help create superstars for the future. Teaching has always been something I love to do. I love to see players improve and understand what gaming is really about. Gaming is much more than just pressing your keys.

Moving from player to a coach role can be tough for alot of people. Guttormsen is happy to take a new step in esports.

– When Apeks came to me at first I hadn’t completely decided what I wanted to do, since I still was competing. A couple of days after the initial contact I realized that the time has come for me to begin the next chapter. I have obviously, as most know, been coaching and mentoring players all along. Now, however, I’m going all in and I can’t wait to show everyone what we can do and will do together with Apeks in 2021. I don’t really set goals for myself or player’s because I don’t like dealing with self applied pressure, as most human’s dont cope very good with pressure. However, I do think a FNCS win is possible in 2021. The most important factor is to improve every single day, and never stop improving.

Head of Esports, Anders Kjær, explaining why Apeks is moving into Fortnite.

– We are going into Fortnite now because there is a great Norwegian scene and fantastic players to work with. The timing also specifically has to do with FNC’s announcing trio’s will be the tournament structure for an entire year. For us, that means we can plan and work towards something over time, and with hard work we believe we can have success. The biggest part about Apeks going into Fortnite is the acquisition of Bloodx. Having a world class coach to be the pillar in our venture in Fortnite is the key factor that will make this work. He knows what he is doing, and has proven with serveral players he has coached to the top that he can get the players to perform at a high level.

Apeks x Hummel

Today we can finally announce our new partner in Apeks. We join forces with Hummel, one of the best sportswear company in the world – if not the best! We wish them a warm welcome, and we’re looking forward to wear fresh clothes from Hummel. We have signed a three year deal – starting from today.

– We are very excited in welcoming Hummel as our clothing partner for the next three years. Essentially this means that we have a long-term agreement for Apeks in regard to dressing up the whole team as well as we are working on designs for our fans. With Hummel we are able to put our brand to life and work closely with a partner in making our vision for how we want our teams to be presented and showcased for the world. Hummel has knowledge of how fast the esports scene is growing and will be a hands in partner in helping Apeks reach it’s goals both short and long term, as well as professionalizing the team with it’s history within sportswear, says CEO in Apeks, Denise Anfinnsen.

Anders Mårdalen, Head of Sales and Marketing – AssistCo, is happy to go into this partnership with Apeks.
– We are very pleased to partner up with Apeks. Hopefully, this is the start of a long relationship and aim for this to be of great value to both parties in years to come. Esports is developing and progressing rapidly, and already has a huge following throughout the world, and we want to be part of the family. We simply love the ambition shown by Apeks as an organization, and very much look forward to developing this relationship. We want to contribute strengthening the Apeks brand and identity, with great products and performance. We have great expectations and ambitions for the immediate and long-term future together with Apeks.

About Hummel
Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots within sports. Hummel is one of the oldest, most dedicated team sports brands in the business and the iconic chevrons have always worked as a symbol of how they like to do things a little differently – always with a twist and (a whole lot of) character! Values that apply to the company’s numerous sponsorships around the world.
Hummel is determined to «CHANGE THE WORLD THROUGH SPORT». The better at managing and developing hummel as a business, the more resources allocated to creating positive change.
For Hummel, sport is more than physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.
Throughout the years, Hummel has supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow.
Hummel loves all sports, and all those passionate people out there who dare to lead the way for a great cause. Ultimately, Hummel is proud to use sport as a way to change the world for the better and to make the world a more tolerant place for all of us to live.