Hovedsponsor: Thon Hotels

Apeks x Hummel

Today we can finally announce our new partner in Apeks. We join forces with Hummel, one of the best sportswear company in the world – if not the best! We wish them a warm welcome, and we’re looking forward to wear fresh clothes from Hummel. We have signed a three year deal – starting from today.

– We are very excited in welcoming Hummel as our clothing partner for the next three years. Essentially this means that we have a long-term agreement for Apeks in regard to dressing up the whole team as well as we are working on designs for our fans. With Hummel we are able to put our brand to life and work closely with a partner in making our vision for how we want our teams to be presented and showcased for the world. Hummel has knowledge of how fast the esports scene is growing and will be a hands in partner in helping Apeks reach it’s goals both short and long term, as well as professionalizing the team with it’s history within sportswear, says CEO in Apeks, Denise Anfinnsen.

Anders Mårdalen, Head of Sales and Marketing – AssistCo, is happy to go into this partnership with Apeks.
– We are very pleased to partner up with Apeks. Hopefully, this is the start of a long relationship and aim for this to be of great value to both parties in years to come. Esports is developing and progressing rapidly, and already has a huge following throughout the world, and we want to be part of the family. We simply love the ambition shown by Apeks as an organization, and very much look forward to developing this relationship. We want to contribute strengthening the Apeks brand and identity, with great products and performance. We have great expectations and ambitions for the immediate and long-term future together with Apeks.

About Hummel
Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots within sports. Hummel is one of the oldest, most dedicated team sports brands in the business and the iconic chevrons have always worked as a symbol of how they like to do things a little differently – always with a twist and (a whole lot of) character! Values that apply to the company’s numerous sponsorships around the world.
Hummel is determined to «CHANGE THE WORLD THROUGH SPORT». The better at managing and developing hummel as a business, the more resources allocated to creating positive change.
For Hummel, sport is more than physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.
Throughout the years, Hummel has supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow.
Hummel loves all sports, and all those passionate people out there who dare to lead the way for a great cause. Ultimately, Hummel is proud to use sport as a way to change the world for the better and to make the world a more tolerant place for all of us to live.


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